Privacy Policy

1. Name and contact data of the party responsible for the processing and of the company data protection officer
This data privacy information applies for the data processing through:
the responsible party:

Hengst SE
Nienkamp 55-85
48147 Münster GERMANY

Tel.: +49 251 20202-0
Fax: +49 251 20202-900
Email: info(at)hengst.de

Legal form and registered seat: Societas Europaea, Münster
Register court: Münster HRB 16761
Managing Directors: Christopher Heine, Howard Boyer
Chairman of the Administrative Board: Jens Röttgering

VAT ID No.: DE313827905

The company data protection officer of Hengst SE can be reached at the address cited above, to the attention of the data protection officer, or via datenschutz@hengst.de.

2. Collection and storage of personal data, as well as type and purpose of the use of personal data

Our newsletter is also sent via HubSpot. In the following information, we explain the newsletter to you, including the registration, dispatch and evaluation process as well as your right of withdrawal. Subscribing to our newsletter also constitutes your consent to receiving the newsletter and to the procedure described.

Content of the newsletter: In order to send newsletters, e-mails and other electronic messages containing advertising information, the consent of the recipient or legal permission is required (in particular Section 7 (3) UWG). If certain newsletters are specifically described in relation to the registration, this information is decisive for the consent of the newsletter subscriber. If no specific description is provided, our newsletters contain general information about our range of services, offers, campaigns and company-related information.

If you subscribe to our newsletter, you send us the data in the corresponding input mask. Registration for the newsletter takes place using the so-called double opt-in procedure. This means that after registering, you will receive an e-mail in which we ask you to confirm your registration. This confirmation is necessary to ensure that no one registers with other people's e-mail addresses. When you register, your IP address and the date and time of registration are saved. This serves to prevent misuse of the services or the e-mail address. The data will not be passed on to third parties unless there is a legal obligation to do so. The data is used exclusively for sending the newsletter. You can cancel the newsletter subscription at any time and you can also revoke your consent to the storage of your personal data at any time. You will find a corresponding link in every newsletter.

The legal basis for processing the data after you have registered for the newsletter is Art. 6 para. 1 lit. a GDPR if you have given your consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.

We also process your data to analyze newsletter campaigns. Web beacons or tracking pixels are used in the emails to check whether a message has been opened and which links have been clicked on. Conversion tracking analyzes whether a predefined action (e.g. a product purchase on our website) has taken place after clicking on a link in the newsletter. Technical information such as the time of access, the IP address, the browser type and the operating system are also recorded. This data is used exclusively for campaign analysis in order to better adapt future newsletters to the interests of the recipients.

 

The dispatch takes place via the service provider HubSpot Germany GmbH, which receives the data provided during registration. Since a transfer to companies outside the EU is possible, additional protective measures are taken to ensure the data protection level of the GDPR. For the USA, an adequacy decision of the EU Commission is available if the company is certified according to the EU-U.S. Data Privacy Framework. HubSpot, Inc. fulfills this certification and undertakes to comply with appropriate data protection standards, as can be viewed at www.dataprivacyframework.gov/s/participant-search. For transfers to third countries, standard contractual clauses pursuant to Art. 46 para. 2 lit. c GDPR are agreed to ensure adequate data protection.

Whitepaper

To keep you up to date with the latest developments in our industry and our products and services, we offer up-to-date white papers. These are available for download on our website.

In order to provide you with this information, we need your e-mail address, your surname, first name and the name of your company. In accordance with the legal provisions of the GDPR, we would like to point out that we use your personal data exclusively for the purpose described here and on the basis of your consent to the collection and processing of your personal data.

You can revoke your consent to the storage of your data and e-mail address at any time with effect for the future. A corresponding link is provided in every newsletter. Alternatively, you can also send your revocation in writing to the address given in the legal notice.

Hubspot CDN

We use HubSpot CDN for the proper provision of content on our website. HubSpot CDN acts as a content delivery network (CDN) and accelerates the provision of content, in particular files such as graphics or scripts, by using regionally or internationally distributed servers. When you access this content, a connection is established to the servers of HubSpot Germany GmbH, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the aforementioned purposes and to ensure the security and functionality of HubSpot CDN.

The use of the Content Delivery Network is based on our legitimate interests, namely the interest in the secure and efficient provision and optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR. GDPR.

Your personal data will be processed for the duration necessary to achieve the purpose of processing. Further information on the storage period can be found in HubSpot's privacy policy: https://www.hubspot.de/data-privacy/gdpr

HubSpot LeadFlow

On our website, we have integrated HubSpot LeadFlow, a service provided by HubSpot Germany GmbH, which is used to identify anonymous website visitors and provide comprehensive contact data and insights into the visit history.

HubSpot LeadFlow uses cookies and other browser technologies to analyze user behavior and recognize users. Among other things, the service enables us to find out which companies have visited our website, to track the history of your visit (including all pages visited) and to determine the duration of your visit to our website.

In addition, HubSpot LeadFlow collects and processes data about companies, including company name, telephone number, address, web address, industry, company profile and turnover. In some cases, personal data, such as key persons on LinkedIn, is also processed.

Your data is processed with the help of HubSpot LeadFlow for the purpose of optimizing our website and for marketing purposes, based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.

Your personal data will be processed for as long as is necessary to achieve the purpose of processing. Further information can be found in HubSpot's privacy policy: https://www.hubspot.de/data-privacy/gdpr

3. Disclosure of data

Transmission of your personal data to third parties for purposes other than the purposes listed below does not take place. We only forward your data to third parties, if:

  • you, in accordance with art. 6 para. 1 sentence 1 lit. a of the GDPR have given us express permission to do so,
  • the forwarding in accordance with art. 6 para. 1 sentence 1 lit. f of the GDPR is required for the establishment, exercise or defense of legal claims, and that there is no reason to believe that you have an overriding interest in the non-disclosure of your data,
  • a statutory obligation exists for disclosure in accordance with art. 6 para. 1 sentence 1 lit. c of the GDPR, and
  • this is legally permitted, and in accordance with art. 6 para. 1 sentence 1 lit. B of the GDPR, this is necessary for the carrying out of contractual relationships with you.

We would like to point out that we process your data with the CRM and marketing products of HubSpot Inc. All data is processed on the HubSpot marketing platform and therefore transmitted to HubSpot, Inc. and affiliated companies. Although HubSpot has been operating a data center in Frankfurt since spring 2018, HubSpot cannot guarantee that data will not be transferred to the USA.

4. Cookies

Cookiebot

We use the consent management service Cookiebot from Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (Usercentrics) to obtain and manage the consent of the users of our website for data processing. The processing is necessary to comply with a legal obligation to which we are subject (Art. 6 para. 1 lit. c GDPR).

For this purpose, the following data is processed using cookies:

  • Your IP address (the last three digits are set to '0').
  • Date and time of consent.
  • Browser information.  
  • URL from which the consent was sent.
  • An anonymous, random and encrypted key.
  • Your consent status as proof of consent.

The key and the consent status are stored in the browser for 12 months using the "CookieConsent" cookie in order to maintain your cookie preference for subsequent page requests. The key makes it possible to prove and track your consent.

The functionality of the website cannot be guaranteed without this processing.

Usercentrics is the recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. Further information on objection and removal options vis-à-vis Usercentrics can be found at: https://www.cookiebot.com/de/privacy-policy/

Your personal data will be deleted on an ongoing basis after 12 months or immediately after termination of the contract between us and Usercentrics.

Google reCAPTCHA

On our website, we use the reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). This service is used to distinguish between human input and automated, machine processing. For this purpose, your input is transmitted to Google and processed there. In addition, the IP address and any other data required for the reCAPTCHA service are transmitted to Google. This data is processed within the European Union and possibly also on Google LLC servers in the USA. For the USA, there is an adequacy decision by the EU Commission, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself to the TADPF and is therefore committed to complying with European data protection principles.

The use of cookies or similar technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data also takes place with your consent in accordance with Art. 6 para. 1 lit. a GDPR. You have the right to withdraw your consent at any time without this affecting the lawfulness of processing up to the time of withdrawal.

Further information on Google reCAPTCHA and the corresponding privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

5. Analysis tools

The tracking measures listed below and used by us are - as just described - used on the basis of your consent (Art. 6 para. 1 sentence 1 lit. a GDPR). With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. The respective data processing purposes and data categories can be found in the corresponding tracking tools.

Google Analytics

We create pseudonymous user profiles with the help of Google Analytics in order to design our website in line with requirements. The operator of this service is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

If the function is activated in the Consent Manager, your personal data is processed in the context of Google Analytics cookies on the basis of your consent in accordance with Art. 6 (1) (a) GDPR: If you agree to the storage and use of your data by Google, you can activate the storage and use with the help of our Consent Manager.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site.

The following data is collected and processed with the help of Google Analytics:

  • Visited pages
  • Browser information
  • Click Path
  • Date and time of the visit
  • Device information
  • Downloads
  • Flash version
  • IP address (anonymized)
  • JavaScript support
  • Purchase activity
  • Usage data
  • Referrer URL
  • Location information
  • Widget interactions

The information generated by the cookie about your use of our website is usually transmitted to a Google server in the USA and stored there. However, since we have activated IP anonymization on our website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and only shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing us with other services relating to website activity and internet usage. We use Google Analytics, for example, to analyze clicks from Google Ads for purely statistical purposes.

The information described is used by us to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website.

This personal data, if applicable, is stored by us for as long as it is required to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.

In addition to Google Ireland Limited, the data may also be transmitted to the following recipients in the USA as part of the processing:

Google LLC.

Alphabet Inc.

Insofar as personal data is transferred to Google servers in the USA and stored and processed there, the EU Commission's adequacy decision for the USA serves as the basis for the transfer of data to a third country. This certifies that the USA has an equivalent level of data protection to the EU standard.

You can find more information about the use of data by Google at:

http://www.support.google.com/analytics/answer/6004245 and at

http://www.google.com/policies/privacy/partners/.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de ).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on https://tools.google.com/dlpage/gaoptout. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Google Adwords Conversion Tracking

We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you. Google Adwords places a cookie (see section 4) on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

Insofar as personal data is transferred to Google servers in the USA and stored and processed there, the EU Commission's adequacy decision for the USA serves as the basis for the transfer of data to a third country. This certifies that the USA has an equivalent level of data protection to the EU standard.

If you do not wish to participate in the tracking process, you can alternatively reject the setting of a cookie required for this - for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain "www.googleadservices.com". You can find Google's privacy policy on conversion tracking here: https://services.google.com/sitestats/de.html

HubSpot

As part of our marketing and communication efforts, we use various services of HubSpot Germany GmbH, located at Am Postbahnhof 17, 10243 Berlin ("HubSpot"), the German subsidiary of HubSpot, Inc. headquartered in the USA. These services are used to optimize the functionality of our website and to offer, provide and continuously improve our services. We have taken particular care in selecting this third-party provider, taking into account the applicable data protection regulations.

HubSpot processes personal data on our behalf and on the basis of a data processing agreement. This data is stored by HubSpot Germany GmbH in a data center within the EU. Further information can be found at: Link to HubSpot's information on the EU data center.

It is stipulated that HubSpot is contractually obliged to comply with European data protection regulations even if personal data is transferred to countries outside the EU.

As a transfer to companies outside the EU is possible, additional protective measures are taken to ensure the level of data protection of the GDPR. For the USA, an adequacy decision of the EU Commission is available if the company is certified according to the EU-U.S. Data Privacy Framework. HubSpot, Inc. fulfills this certification and undertakes to comply with appropriate data protection standards, as can be viewed at www.dataprivacyframework.gov/s/participant-search. For transfers to third countries, standard contractual clauses pursuant to Art. 46 para. 2 lit. c GDPR are agreed to ensure adequate data protection. Further information on data processing by HubSpot can be found here: https://legal.hubspot.com/de/privacy-policy

Further information on the processing of personal data by HubSpot can be found in HubSpot's privacy policy: https://www.hubspot.de/data-privacy/gdpr

HubSpot Analytics

We use HubSpot Analytics from HubSpot as an analysis service for the statistical evaluation of our website. HubSpot uses cookies and other browser technologies that enable an analysis of user behavior and recognize the respective user. The information collected, such as the IP address, geographical location, type of browser, duration of the visit and pages accessed, is evaluated by HubSpot on our behalf in order to compile reports on your activities on our website.

The processing of data using HubSpot Analytics is carried out for the purpose of optimizing our website and for marketing purposes, based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG.

We only process your personal data for as long as there is a legal basis for doing so. As a rule, processing takes place for the duration required to achieve the purpose of processing. Additional information on the storage period can be found in HubSpot's privacy policy, which you received as part of your consent and is also available at the following link: https://www.hubspot.de/data-privacy/gdpr

6. Social media plug-ins

We operate publicly accessible profiles on social networks. You can find the individual social networks we use below. No social media elements are embedded on this website. We only link to our social media presences.

If our website contains icons from social media providers such as Facebook, Instagram, we use these to passively link to the pages of the respective providers. If you click on these links, you will leave our website. Data processing on the websites of social media providers is subject to the data protection provisions available there.

Social networks such as Facebook, LinkedIn, etc. can comprehensively analyze your user behavior. When you visit our social media sites, the following data protection-relevant processing operations are triggered:

If you are logged into your social media account and visit our profile, the operator of this social medium can track this visit.

Irrespective of this, the operator may also process your data (e.g. IP address) under certain circumstances if you are not logged into your account or do not have an account at all. The operator summarizes this data in user profiles in which your preferences and interests are stored. These profiles are used to display personalized advertising within and outside the respective social media presence. If you have an account with the respective social network, the personalized advertising can be displayed on all devices on which you were or are logged in. Further processing operations may be carried out by the operators of the social media portals, depending on the platform, and we have no influence on this. For details, please refer to the terms of use and privacy policies of the respective social media portals.

Our presence on social media is intended to ensure the broadest possible presence on the Internet within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes carried out by the operators of the social networks may be based on different legal bases, which must be specified by the respective providers.

If you visit one of our social media pages (e.g. Instagram, Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, rectification, erasure, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal. Despite the shared responsibility with the operators of the social media portals, we do not have complete influence on the data processing operations of the portals. Our options are largely determined by the corporate policy of the respective provider.

The data collected by us directly via the social media presence will be deleted from our systems as soon as you request us to do so, revoke your consent to storage or the purpose for data storage no longer exists. Mandatory statutory provisions - in particular retention periods - remain unaffected. We have no influence on the storage period of the data collected by the social networks. For details, please contact the operators of the social networks directly.

We use the following social networks: Facebook & Instagram 

For details on the collection and storage of your personal data as well as the type, scope and purpose of its use by the operator of the respective social network, please refer to the privacy policy of the respective operator.

Facebook: the joint controller is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can view the data protection provisions for Facebook at https://www.facebook.com/about/privacy/update?ref=old_policy.

Instagram: the joint controller is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. You can view the privacy policy for Instagram at https://help.instagram.com/155833707900388

YouTube

Our website uses plugins from the video platform YouTube, which belongs to Google. The operator of the service and the plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is necessary for an appealing and technically functioning presentation of the video content of our online offer.

You can give your consent to the use of YouTube by activating the function in our Consent Manager. The legal basis for the processing of your personal data is therefore your consent in accordance with Article 6(1)(a) GDPR.

We would like to point out that without your consent you may not be able to use all the functions of our website - in particular the display of video content - to their full extent.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

LinkedIn

We also use social plug-ins of the social network LinkedIn on our website on the basis of your consent in the Consent Manager in accordance with Art. 6 para. 1 lit. a GDPR in order to make our company better known. For the same reason, we operate Facebook fan pages and Instagram accounts that are linked to from this website. Responsibility for data protection-compliant operation must be guaranteed by their respective providers.

If the Consent Manager function is activated, your personal data will be processed by LinkedIn on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. Insofar as personal data is transferred to LinkedIn servers in the USA and stored and processed there, the EU Commission's adequacy decision for the USA serves as the basis for the transfer of data to a third country. This certifies that the USA has an equivalent level of data protection to the EU standard.

LinkedIn is a service of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit our website, which contains social plug-ins from LinkedIn, your browser downloads a representation of this component from LinkedIn Corporation servers.  This tells LinkedIn which page of our website is currently being visited and the calling IP address and any cookies stored in the browser as a result of LinkedIn membership are also transmitted and may be able to identify you directly or make you identifiable.

If you click on elements such as the LinkedIn "Recommend button" while you are logged into your LinkedIn account, LinkedIn is also able to assign your visit to our pages to your LinkedIn user account and thus collect information about your interests and user behavior.

For more information about LinkedIn's data collection and your rights and settings options, please refer to LinkedIn's privacy policy. You can find this information at http://www.linkedin.com/legal/privacy-policy .

7. The rights of those affected

You have the right:

• In accordance with art. 15 of the GDPR to demand information from us concerning your personal data that is processed by us. In particular, you can demand information concerning the purposes of the processing, the category of the personal data, the categories of recipients to whom your data has been or will be disclosed, the planned duration of storage, the existence of a right of correction, deletion, restriction of, or objection to the processing, the existence of a right of appeal, the origin of your data, if it was not collected by us, and concerning the existence of an automated decision-making procedure, including profiling and if necessary you can demand meaningful information concerning details thereof;
• In accordance with art. 16 of the GDPR you have the right to demand the immediate correction or completion of your personal data stored by our company;
• In accordance with art. 17 of the GDPR you have the right to demand deletion of your personal data stored by us, if the processing is not required for the exercise of the right of free expression of opinion and information, for fulfillment of a legal obligation or for establishing, exercising or defending legal claims;
• In accordance with art. 18 of the GDPR you have the right to demand the restriction of the processing of your personal data if the correctness of the data is disputed by you, the processing is unlawful, you however refuse its deletion and we no longer need the data, you however need the information for establishment, exercise or defense of legal claims, or if in accordance with art. 21 of the GDPR you have lodged an objection to the processing;
• In accordance with art. 20 of the GDPR you have the right to demand that you receive your personal data that you have provided to us in a structured, prevalent and machine-readable format or transmission of said personal data to a different responsible party;
 • In accordance with art. 7 para. 3 of the GDPR you have the right to revoke at any time the consent that you have granted to us. This has as its consequence that we are no longer allowed for the future to continue with the data processing on which this consent was based and
• In accordance with art. 77 of the GDPR you have te right to lodge a complaint with a supervisory government agency As a rule, for this purpose you can contact the responsible supervisory government agency for your usual place of residence or the responsible supervisory government agency for our headquarters.

8. Right of objection

If your personal data is processed on the basis of legitimate interests in accordance with art. 6 para. 1 sentence 1 lit. f of the GDPR, you have the right as set forth in art. 21 of the GDPR to object to the processing of your personal data that arises from your particular situation or that is directed to the objection against direct advertising. In the latter case you have a general right of objection, which will be implemented by us without specification of a particular situation. If you want to exercise your right of revocation or objection, an email to datenschutz@hengst.de suffices.

9. Right to lodge a complaint with the supervisory authority

You also have the right to lodge a complaint with the competent data protection supervisory authority at any time. To do so, you can contact the data protection supervisory authority of the federal state in which you reside or the authority of the federal state in which the controller has its registered office.

The supervisory authority with which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

Competent supervisory authority:

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia

Kavalleriestr. 2-4

40213 Düsseldorf

Phone: 0211/38424-0

Fax: 0211/38424-999

E-mail: poststelle@ldi.nrw.de

10. Data security

Within the website visit we use the popular SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption that is supported by your browser. As rule this is a 256-bit encryption. If your browser does not support a 256-bit encryption, then instead we fall-back on 128-bit v3 technology. You can tell whether a specific page of our web presence is transmitted with encryption by the depiction of a closed key symbol or lock symbol in the lower status bar of your browser. In all other aspects we use suitable technical and organizational measures to protect your data against random or willful manipulation, partial or total loss, destruction or from unauthorized third-party access. Our security measures are subject to continuous improvement in accordance with technological development.

11. Topicality and amendment of this Data Privacy Statement

This privacy policy is currently valid and was last updated in January 2024. It may become necessary to amend this privacy policy as a result of the further development of our website and offers on it or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at https://hengst.de/de/rechtliches/datenschutz.


Contact us

Hengst SE
Nienkamp 55-85
48147 Münster
Germany
© 2024 Hengst SE

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